VietTESOL International Convention, VietTESOL International Convention 2019

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APPLYING CONCEPTUAL METAPHORS IN TEACHING BUSINESS ENGLISH TO VIETNAMESE STUDENTS OF ENGLISH MAJOR
Oanh Thi Thuy Tran

Building: Library
Room: D301
Date: 2019-10-11 10:35 AM – 11:05 AM
Last modified: 2019-09-19

Abstract


In English for special purposes, there are many various perspectives for understanding meanings, especially in the case metaphors are used. Much has been researched such as the studies of Hunt and Menon (1995); Khalil (1998) or Skorczynska and Deigna (2006). These studies have shown that to develop theories in economics and communicate ideas or business phenomena to the public, metaphor is a crucial tool.  According to cognitive linguists, metaphor named conceptual metaphor reflects the way humans think, act and speak (Lakoff and Johnson, 1980), views one thing in terms of another, which then results in metaphorical expressions. Actually, Vietnamese students of English major often meet with difficulties in learning and translating business English. This research explores the effect of applying conceptual metaphors in teaching business English to Vietnamese students of English major at University of Foreign Language Studies – the University of Danang. The author conducts a research by using the methods of quantity and quality as well as the questionnaire to examine the influence of applying conceptual metaphors in learning and translating business English. Finally, the author suggest pedagogical implications for learning and translating in the field of business English to Vietnamese students of English major.

Keywords


Business English, Cognitive linguistics, conceptual metaphor, English for special purposes