VietTESOL International Convention, VietTESOL International Convention 2019

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Genre Analysis of Digital Advocacy Infographics: Inputs to a Genre-based Approach to purposive Language Education
Gilbert Reyes Tinio, Faith Edlen Jovellanos

Last modified: 2019-07-14


The digital era has ushered in new and creative yet challenging means of communicating information. Infographics, as one these means, is a commonly used genre that is continuously evolving and thus, attracting the interests of researchers and educators. Infographics, in fact, are becoming more and more popular as an educational tool and resource because of its appeal and flexibility. Also, the global academic community is challenged to help contribute in addressing the urgent call for attaining the sustainable developments goals. This study therefore described the most prevalent components of digital infographics that advocate one of the 17 SDGs in order to design a model for genre-based approach to purposive language teaching and learning. Following Amit-Danhi and Shifman’s (2018) rhetorical categories of infographics and VanderMolen and Spivey’s (2017) three basic components of infographics, this study analyzed a corpus of infographics that advocate children’s rights using the genre analysis approach. Results revealed that advocacy infographics of any rhetorical category contained the minimum three components or moves identified by VanderMolen and Spivey in 2017: the visuals, the content, and the knowledge. This study also revealed that digital advocacy infographics have an additional required component, termed in this study as “names.” The results of the study were used to design a module to language education with a purpose using the genre-based approach, specifically, using digital advocacy infographics as a valuable tool and resource in language learning. Opportunities for future studies were also provided at the latter part of the paper.


advocacy infographics; genre analysis; genre-based language education; purposive education